Key Responsibilities:
Digital Marketing: Develop and implement comprehensive digital marketing strategies to increase online presence and engagement. This includes managing the website, SEO, email marketing, and online advertising campaigns.
Social Media Management: Create and curate engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter) to build and maintain a strong online community. Monitor and respond to customer feedback and reviews.
Traditional Marketing: Plan and execute traditional marketing campaigns, such as print advertisements, flyers, and promotional events, to reach a diverse audience.
Brand Management: Ensure brand consistency across all marketing materials and platforms. Maintain and enhance the Bavarian Bierhaus brand image.
Content Creation: Generate compelling and relevant content, including blog posts, videos, and graphics, to captivate our target audience and showcase the unique Bavarian experience.
Analytics and Reporting: Utilize analytics tools to measure the effectiveness of marketing campaigns. Provide regular reports and insights to track progress and make data-driven improvements.
Collaboration: Collaborate with cross-functional teams, including the culinary and event management teams, to align marketing efforts with business goals and promotions.
Budget Management: Manage the marketing budget efficiently, making strategic decisions to maximize ROI while achieving marketing objectives.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in marketing, preferably in the food and beverage industry.
Proficiency in digital marketing tools and platforms, including SEO, Google Analytics, social media management tools, and email marketing software.
Strong creative and communication skills.
Ability to work independently and as part of a team.
Excellent project management and time management skills.
Knowledge of German culture or language is a plus but not required.
How to Apply:
If you are passionate about marketing and ready to take on the exciting challenge of promoting Nashville's premier German Bierhall, please submit your resume, a cover letter, and a portfolio of your previous marketing work along with the application.
Bavarian Bierhaus is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. We look forward to welcoming a talented Marketing Lead to our team to help us continue sharing the Bavarian experience with our patrons.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
What happens when two former Army soldiers discover they both love Bavaria? They open a restaurant together.
Bob spent six years living in various towns in southern Germany, most of that time in Bavaria. Brian deployed to Bavaria multiple times on temporary duty. Both were drawn to the region because of its culture, its food, and especially its Bier.
Both wanted to tell the story of Bavaria in the form of a Bierhall in Bob's hometown of Nashville. Together with eight friends who also loved their Bavarian experiences, they opened the Bavarian Bierhaus in 2017 as an authentic German experience. With more than 500 seats inside, and another 120 in the Biergarten outside, the restaurant mimics the look of a large Munich Bierhall.
The Bavarian Bierhaus is more than a restaurant; it is an experience. We took great care in selecting our decor and uniforms. And we take great care in making sure that our food, music, and Bier is as authentic as possible.
So come join our team and enjoy some of the Gemutlichkeit we have to offer not only our guests but our team members as well! Fun, Fast, and Exciting work is right around the corner!
Prost!
(if you already have a resume on Indeed)
Or apply here.
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