Qualifications:
· Prior experience with organic posting on Meta and TikTok
· Prior experience managing paid social media campaigns
· Must be detail-oriented
· Must have excellent communication and writing skills
· Customer Service
· Self-managing
· Bachelor's in Business, Marketing, Communications or equivalent work experience
· Strong familiarity with the business applications of social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.)
· Knowledge of project management and web design best practices
· Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
· Strong written and verbal communication skills
· Up to 50% local travel required
· Access to reliable transportation required to meet schedule and unforeseen business needs
· Ability to stand and sit for long periods of time
· Las Vegas, NV: Reliably commute or planning to relocate before starting work (Required)
Responsibilities:
· This person will be the liaison between the marketing team at our corporate headquarters and the on-site management teams.
· They will work creatively to improve engagement, increase followers, and create business leads.
· Black Star Hospitality views each of its restaurants, entities and sister properties as customers, so this person must have excellent customer service skills to be a successful liaison for our entities.
· This is a 24/7 role that requires evening and weekend attendance at events, as well as emergency support.
· Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
· Generate, edit, publish, and share content daily (original text, images, video, and HTML)
· Establishing relationships/networks of industry professionals or influencers on social media.
· Managing paid social media campaigns across multiple platforms.
· Build meaningful connections and encourage community members through dialog and messaging to enhance User Generated Content (UGC).
· Collaborating with designers to provide attractive and informative campaigns.
· Tracking the performance of the organic and paid campaigns
· Keeping up with the latest technologies used in social media.
· Assist with crisis management, bad reviews, and negative news communications
· Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
· Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
· Work with Director of Marketing to ensure strategies are aligned.
· Identify new and upcoming social/digital platforms.
· Actively create social media calendars for each property that follow corporate best practices.
· Attend events and functions after typical business hours to provide social media support, including livestreaming and digital photography.
· Other duties as assigned
Benefits:
Pay: $55,000.00 - $60,000.00 per year
Flexible schedule
Health insurance
Paid time off
Flexible work from home options available.
The Story
El Dorado Cantina was founded in 2014 with a mission to combine organic and non-GMO ingredients with authentic Mexican cuisine inspired by regional recipes across Mexico. At El Dorado Cantina, every item on the menu is made fresh daily from the finest available products. You won’t find canned products or microwaves inside an El Dorado Cantina kitchen – short-cuts like those remove nutrients from the dish before it even reaches the table. We care where your food comes from and we happily share all of our vendors, farms, and kitchen practices with our customers.
Michael Pollan, author of The Omnivores Dilemma, famously stated that “You are what your food eats”. This powerful statement was the driving force behind El Dorado Cantina.
OUR COMMITMENT
El Dorado Cantina has quickly become a popular destination for celebrities, dignitaries, business professionals, locals, and tourists alike. It has been recognized as the “Best Mexican Restaurant in Las Vegas” multiple years running by the Las Vegas Review-Journal’s annual “Best of Las Vegas” poll; one of the top five Mexican restaurants in the U.S. by Yelp two years in a row, and was named as the #28 Top Restaurant in the U.S. by Yelp in 2016.
El Dorado Cantina believes in using sustainably raised products and carefully selects those products from specialized farms, family businesses, and vendors across the United States. While El Dorado Cantina believes in using organic and GMO-free products, we cannot guarantee that those organic and GMO-free products in every location will be available or offered. When faced with shortages of organic and GMO-free products, El Dorado looks for the next best farm or vendor available.